Fleming Fruit™ was founded in New Jersey in 2023 by Noah Fleming, but the journey behind the brand began many years earlier. The evolution of Fleming Fruit is inseparable from the personal journey of its founder, as the company’s values, mission, and direction have changed alongside Noah’s own growth and refinement.

For this reason, parts of Noah’s story are shared throughout this section not as a personal testimony, but as essential context for understanding how and why the company has transformed over time. As you read on, the connection between the founder’s journey and the evolution of Fleming Fruit will become clear.

The seed for Fleming Fruit was planted over six years before its official launch, when Noah was just 13 years old. At that age, he became deeply involved in fitness and physical discipline. By 16, his focus expanded beyond the body into the connection between diet, the mind, and the spirit, leading him to explore plant-based nutrition and holistic healing.

Over the following years, Noah progressively experimented with different dietary approaches moving from vegan, to alkaline vegan, to raw alkaline vegan, and eventually to a fruit-based diet while carefully studying and testing various herbs on his own body. Through this process, he gained extensive firsthand knowledge of natural health, nutrition, and herbal support.

This knowledge was put to the test when Noah’s father was diagnosed with prostate cancer. Having witnessed the limitations and corruption within the conventional medical system, his father asked Noah to help guide him using natural methods. Noah created a protocol centered on fruit, herbs, and lifestyle changes. Within six months, his father lost over 70 pounds and was declared cancer-free.

That experience became a turning point. It revealed to Noah the profound potential of God-given foods and herbs to support healing and restoration when used with wisdom and faith. From that moment on, he felt called to make these tools accessible to others.

On February 23, 2023, at just 19 years old, Noah officially launched Fleming Fruit™ a company built to share natural, God-created healing tools and to help others begin their own journey toward health, restoration, and wholeness.

In its early stages, the Fleming Fruit™ brand was built around Noah’s personal understanding and beliefs about holistic healing at the time. Through his own healing journey and extensive experimentation, Noah believed that an alkaline, plant-based diet paired with alkaline herbs could support the body’s ability to restore itself. Based on his experience, he concluded that many forms of illness stemmed from a chronic state of internal imbalance often described as acidosis and the breakdown of the body’s protective mucus membranes.

The transformation Noah experienced was undeniable. He felt sharper, clearer, more energized, and more connected and these benefits he also observed in others who followed similar protocols. Seeing the impact this lifestyle had on both himself and those around him ignited a desire to make this knowledge accessible to as many people as possible.

The vision was simple: to create a brand that would give people access to the three herbs that most profoundly changed his life, while also providing education on health, wellness, and healing completely free of charge to create the same impact for others that happened for Noah’s Father and himself. Those three foundational herbs were sea moss, blue vervain, and sarsaparilla.

This marked the beginning of Fleming Fruit™ not just as a product-based company, but as an educational platform aimed at empowering people with knowledge and tools to begin transforming their health.

The single product that impacted Noah’s life the most was wildcrafted sea moss, primarily because of its dense mineral profile containing 92 of the 102 minerals the body requires. While Noah experienced powerful benefits from real, wildcrafted sea moss, he quickly became aware of a major issue in the market: much of what was being sold as “sea moss” was fake mass-produced, pool-grown, or artificially farmed.

Because of this, Noah made a defining decision for Fleming Fruit™. The brand would focus on educating people for free not only about the alkaline diet, but also about the difference between real vs. fake sea moss while providing access to authentic, wildcrafted sea moss.

Once this shift was made, the company experienced rapid growth. Noah initially invested $10,000 to start Fleming Fruit™, which grew to $50,000 in revenue by the end of March 2023 1 month after opening in february. That $50,000 then turned into $100,000, and eventually into $290,000, with the company achieving back-to-back six-figure months one at $110,000 and another at $180,000 in revenue.

However, this season also revealed a serious problem. As momentum increased, AI voice content began to emerge on social media, and Noah admittedly began to lose the integrity that originally grounded the company. He became focused on scaling revenue as fast as possible. During the brand’s highest-earning months, he used AI voiceovers paired with his physique to make exaggerated and in some cases false claims about sea moss, such as promising extreme results like “growing one foot of hair in three months time.”

In truth, the majority of Fleming Fruit’s sales during that peak period came from just two AI-generated videos that contained misleading claims. This marked a turning point one that ultimately forced Noah to confront the cost of compromising truth for growth.

As the money began to flow, Noah felt as though he was on top of the world. As described more fully in the “Meet the Founder” section of our website, this season was marked by external success financial abundance, peak physical condition, deep health knowledge, and widespread praise on social media. On the surface, he had everything he once thought would bring fulfillment.

Yet it was in this very moment having achieved what the world defines as success that Noah realized it was all vanity and a chasing after the wind.

Despite living in a luxury mansion in the mountains of Costa Rica, with hundreds of thousands of dollars in the bank and strict adherence to what he believed was the “perfect” diet, his health was quietly deteriorating. He was battling severe candida overgrowth and SIBO, conditions that affected him physically, mentally, and emotionally. This contradiction shattered the belief that health could be achieved through diet, herbs, and discipline alone.

This season marked a major turning point. Noah came to understand that true healing extends far beyond food and supplementation and it was during this time that he had a supernatural encounter with Jesus Christ that changed the course of his life forever.

The deeper revelation of this transformation both spiritual and physical is shared in greater detail in the “Meet the Founder” section, where Noah explains how surrender, humility, and truth ultimately redefined his understanding of healing, purpose, and life itself, which changed the course that the company was about to head down.

After this supernatural encounter with Christ, Noah came to a sobering realization: the very gifts God had given him discipline, leadership, and visionary planning had been used as coping mechanisms to manage deep-rooted trauma, particularly a persistent sense of unworthiness. Instead of surrendering those gifts to God, he had unknowingly used them to produce outcomes that built his image, attracted praise, and temporarily made him feel valuable.

He began to see clearly how this inversion had taken place. Compromising truth in sales videos to generate large sums of money, relentlessly sculpting his physique, obsessing over health for control rather than stewardship, and building platforms driven by validation rather than service all of these were expressions of gifts that had been twisted by trauma and redirected toward self-glorification rather than obedience.

What made this realization so confronting was that these were not inherently evil pursuits. They were, in fact, rooted in what God had always called him to be and do. Yet through unhealed wounds, Satan had distorted those callings, turning them inward and corrupting their purpose.

Once this truth was revealed, conviction followed. Noah could no longer return to the way he had lived before. Having seen clearly, he was left with only one response: obedience to God, even at great personal cost.

This season marked a crossroads.

Fleming Fruit™ and Noah’s personal brand closely linked through social media were experiencing their fastest growth to date. Revenue was accelerating rapidly. A full team had just been assembled to manage the backend of the business. Noah had signed a one-year lease on a warehouse to store and distribute inventory, and the company’s monthly operating costs had risen to approximately $10,000.

At the same time, Noah was receiving a steady stream of direct messages and emails from other brands offering sponsorships worth tens of thousands of dollars per month.

Yet what followed from the end of 2023 through the end of 2025 became the fruit of the decision Noah chose to make.

He stepped away from it all.

Noah walked away from the momentum, the income, the praise, the travel, and the growing platform in order to sit still and genuinely follow Christ. Each time he attempted to return to posting for Fleming Fruit™, he felt a deep and unmistakable conviction that it was not yet time that he was not meant to occupy a seat of influence over millions while his intentions were still being purified. Many around him questioned how he could leave it all behind and that it was an ungodly thing to do, but Noah knew in his heart God was building him and Fleming fruit for something bigger.

Rather than force growth, Noah chose obedience. Rather than capitalize on opportunity, he chose refinement. This two-year period became a season of hidden work, surrender, and transformation one not measured by revenue or reach, but by faithfulness.

During these two years, Noah lost hundreds of thousands of dollars and eventually fell into significant debt. The financial burden became overwhelming. What once appeared stable and untouchable a company that was thriving and profitable entered a season where it was on the verge of collapse, even nearing bankruptcy.

What grieved Noah most throughout this process was not a lack of discipline or work ethic. His flesh wanted to rebuild, push forward, and restore the empire he knew how to create. Yet each time he attempted to return to his former ways, God met him with conviction redirecting him away from self-driven ambition and back toward surrender. He came to understand that this season was not about productivity, but purification. Noah openly admits that even during this time of purification, he often times tried to run back to the unethical ways he use to live and run fleming fruit, but God did not allow it to work or happen each time.

Now, after two years of refinement, God has faithfully provided a way for Noah to stand again this time as a new creation in Christ, with a transformed heart, purified intentions, and a redefined purpose.

That brings us to today.

We are humbled and grateful to share that Fleming Fruit™ has undergone a complete transformation. What began as a vegan, holistic health company one that unintentionally elevated diet and health as idols has now been rebuilt as a ministry-centered company. Our mission is no longer to glorify protocols, supplements, or outcomes, but to point people to the one true Healer: Yahusha, Jesus Christ.

Health, discipline, and stewardship remain tools but they are no longer are the foundation. Christ alone is.

In YAH’S perfect timing, Fleming Fruit™ was reborn, relocated to Florida, and transformed into a herbal ministry, grounded in integrity rather than pride or personal gain. Tens of thousands of dollars in sponsorships and countless offers were declined in the steadfast commitment to never compromise. Though the ministry carries financial debt, it stands as a living testament to devotion, faith, and obedience to God’s calling above all else, even when Noah just like Jonah in the bible tire dot run from the calling many times.

MINISTRY OVER BUSINESS

At Fleming Fruit™, our highest priority is not commerce it is ministry.

What began as a business has been transformed into a sacred calling. Our true purpose is to serve others as we ourselves would want to be served, ministering to those seeking restoration in both body and spirit. At its core, Fleming Fruit exists to point people to the light and love of the Gospel, affirming that Christ alone is the true foundation of lasting health and healing.

We believe that God’s Word, combined with the foods and herbs of His creation, can be used as tools for restoration when stewarded with wisdom, truth, and humility is put into practice. As God-fearing practitioners here at Fleming Fruit, our role is not to replace the Great Physician Jesus Christ, but to serve as faithful health physicians guiding others with our free knowledge, integrity, and care.

We are seeking treasures in heaven, not on earth. God has graciously provided a way for us to honor this calling while still sustaining our families, by offering the healing herbs and foods He created. These remedies allow us to minister as a profession, giving us the time, freedom, and capacity to fully pour our hearts into serving others.

Fleming Fruit™ exists not to build wealth, but to build people, anchored in truth, restored in health, and pointed back to Christ.

With that said, this is our mission :

OUR MISSION

Our new restored mission at Fleming Fruit™  is to fight against the corrupt pharmaceutical and food industries that profit off of the common man’s weaknesses, infirmities, and dis-eases. We seek to do this while guiding people back to the True Physician Jesus Chrsit. Our purpose is to show you that the power of your health.. is in HIS hands, not your doctor’s!

We are doing this through a 3 step process :

Step 1 : 

Exposing the deception embedded within the mainstream “health” industries through our educational social media platforms with over 1.8 million followers.

Step 2 :

Educating people about true healing and nutrition through the health guidelines given to us in the Word through our videos, pictures, and stories that we consistently post every single week, emphasizing that healing is not only a physical event, but a spiritual one.

Step 3 :

Restoring bodies, minds, and lifestyles all over the world through our powerful herbal medicines that we offer here on flemingfruit.com. We offer a carefully curated selection of wildcrafted herbal remedies from the mountains of Jamaica and Honduras, specifically chosen for their collective power to support the body in overcoming many of the world’s most common ailments. Along with the herbs, we offer a completely free E-Book that includes a full scale Detox + Rebuild Protocol that shows you exactly how to utilize the herbs in the most effective way possible, paired with diet, lifestyle, and faith.

Conclusion : 

The truth is that in the holistic and functional health community, the deep rooted goal is the same as western medicine, fear mongering for profit with a green label over the products while hypocritically bashing western medicine in the process. We promise to do it differently, and to not only provide you products that no mainstream doctor with a PHD will ever tell you about, but to do it through love, not fear. We promise to expose the lies and promote the truth in the best way we know how to, even in our shortcomings. We promise to never think of you as a customer to profit off of, but as a community of souls to serve.

Welcome to the movement!

“But he that is greatest among you shall be your servant.” 

Matthew 23:11

OUR PRODUCTS

At Fleming Fruit™ we specialize in herbs and high quality animal products that cleanse and revitalize the body. We do this based on what is biblically lawful and approved by The Most High YAH. We ensure our herbs and foods are Kosher approved for the highest quality on the market. We harvest all products from their mainland origins in the wild. This means all of our products are Non-GMO, Organic, and Kosher approved. There is no, and never will be, preservatives, artificial flavors, food dyes, chemicals, pork, or anything unlawful according to Leviticus 11 that god did not deem as food. Everything we do is 100% Organic + Eco-Friendly. From our packaging, to the regenerative farming we utilize, to only using bottled spring water on our raw consumable products, we have gone the extra step with each and every product to provide you with the highest quality options for your temple, while simultaneously protecting YAH’S creation.